What is objective

Although their meanings are similar, they are not identical. Mikal E. Belicove describes the difference clearly and accurately in a Forbes article :. An objective is a measurable step you take to achieve a strategy.

A goal is the purpose toward which we aim an endeavor. An objective, however, is something that our efforts or actions are intended to attain or accomplish.

Objectives are measurable and tangible, while goals usually are not. Goals generally look at the long-term while objectives are either mid-term or short-term. The two terms imply that the person wants to get somewhere and will make an effort to get there. Goals look at overall accomplishments or achievements for which we must make an effort. Objectives are specific targets within that overall goal. Our main objective is to improve the company's productivity.

My sole objective is to make the information more widely available. The project's objectives were adumbrated in the report. The government's training policy , he claimed , was achieving its objectives. We need to identify the best ways of attaining our objectives. Goals and purposes.

B2 based on real facts and not influenced by personal beliefs or feelings :. I can't really be objective when I'm judging my daughter's work. Opposite subjective. Unbiased or impartial. Related words objectively. His main objective this semester is to improve his grades. Compare aim noun. See also management by objectives. Examples of objective. Objectives span from shining a light on underheard voices to the audio equivalent of a selfie.

From The Atlantic. There's no such thing as an objective cultural history; that's just the nature of the beast. From NPR. The ultimate success or failure of a business depends on how much it helps customers achieve their objectives. From TechCrunch. Otherwise, it's simply verbiage, not marketing with goals and objectives. From Fast Company. Know what your objective is, get in, get out -- and let the boss move on. From CNBC. The bill suggests accomplishing this objective through "zoning and other land use regulations," which would lead to a more crowded living environment.

Of or relating to a material object , actual existence or reality. Based on observed facts. The lens or lenses of a camera , microscope , or other optical device closest to the object being examined.

Of or having to do with a known or perceived object as distinguished from something existing only in the mind of the subject, or person thinking. The primary optical element, such as a lens or mirror, in a microscope, camera, telescope, or other optical instrument, that first receives light rays from the object and forms the image.

Anything external to or independent of the mind; something objective; reality. A material object that physically exists. Relating to or being an indicator of disease, such as a physical sign, laboratory test, or x-ray, that can be observed or verified by someone other than the person being evaluated. A goal that is striven for. Designating a kind of test, as a multiple-choice or true-false test, that minimizes subjective factors in answering and grading. Designating or of a symptom or condition perceptible to others besides the patient.

Based on observable phenomena; empirical. The lens or mirror in a microscope or other optical instrument that first receives light rays from the object and forms the image. Designating or of the case of an object of a transitive verb or preposition.