Why mass media is important

Virtual Kollage. The importance of mass media March 24, Definition of mass media. Mass media can be defined as the communication medium that can be used to reach a greater portion of a nation or the world in an instant.

In short, any means by which the bulk of the people receive information is regarded as a mass media. Note that any form of mass media reaches thousands, millions and sometimes billions of people at one go. A few examples of a mass media include, but are not limited to, newspapers, radio, television, the internet and now SMS messaging.

Mass media is categorized into the print media, broadcast media, and digital media. The print media refers to newspapers, magazines, and journals. It may also include books and pamphlets that are widely circulated. The broadcast media refers to the radio and finally, the digital media comprises the internet and the mobile phone. Mass media has become very important in the scheme of things in both developed and developing countries. Some of the reasons why mass media is important are discussed below.

Education of the audience. The scope of career opportunities in all these types of mass media is endless. Are you excited about a career in this field? Talk to our experts at Leverage Edu and transcending into an unmatched growth of success in the field of Mass Media Studies. M Mass Media. Want a Free Career Counselling Session?

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What is the root is Mass Media? What are the top Mass Media Courses? Load comments. Loading comments Some public television programs encourage visits to the zoo, libraries, bookstores, museums and other activities, and educational visitors can surely serve as powerful teaching devices. Amongst all the mass media today, TV attracts the largest number of viewers; its audience is greater in size than any of the other media audience.

This is because television is able to focus on audience of all age groups, whether literate or illiterate. Television has been used for education and information purposes than for entertainment. There is no doubt about the fact that the technology has given us a main tool in television.

It is very powerful mass communication medium. The Indian model of television programmes are unique as it is expected to pass on the culture from one generation to another.

Today Doordarshan is challenging with all cable TV networks in meeting the entertainment needs of the people. They represent various religion and cultural language and activities of people, belonging to different parts of India and so it reflects the Indian Society.

We live in an attractive world and even more charming society. We are part of a culture where every morning we wake up to the voice of the morning news filling us in on the beautiful sunny weather outside, and at the end of the day, tired and hungry. We move slowly home, where our TV or computer are waiting patiently to be at service. In the world, life without technology feels totally impossible and life without media is simply unthinkable. India has various cultures, religions and traditions.

Therefore, medium like TV can play a vital role in developing common understanding with the people and bring them closer, like movies, TV reinforces ideas, beliefs. Thus, it serves believable function. Television has more flexibility and mobility in its coverage due to audio-visual presentation. As Saxena says-. Radio is generally used as mass communication medium and has a great potentiality is spreading of information as radio signals cover almost entire population.

Radio being a handy form of entertainment caters to a large audience. Radio reaches the common man in urban and rural areas of India, though the use of radio is more among rural cities. It has advantages over the use of other mass media like television and newspaper in terms of being handy and easily available. It is the most transportable of the broadcast media, being easy get to at home, in the office, in the car, on the street or beach, almost everywhere at any time.

Radio is helpful not only in informing the people, but also in creating understanding about many social issues and need for social improvement, developing interest. In India, radio with its access to the rural areas is becoming a powerful medium for advertisers. Because radio listening is so widespread that it has spread as an advertising medium for reaching local audiences.

Moreover, radio serves small highly targeted audiences, which makes it a superb advertising medium for many kinds of specialized feature for radio as mass medium is that it caters to a large rural population which has no way in to TV and where there is no power supply.

Moreover, broadcasts programmers come in 24 languages. Radio allows you to think, to use your imagination. Impact of Mass Media.

Bernard Berelson an American behavioral scientists defines the impact of media as-. Mass media is centrally involved in the production of modern culture. Here, folk media is still predominant. Advantages of the Media. Since it has a vast influence on people all over the world, brands use various platforms to appeal to their leads and customers and pitch their goods.

Companies run an endless marathon to reach success with the help of mass media. Brands use either traditional or digital media t o connect with their target audience and build brand awareness. With mass media, brands can effectively promote their goods and services, reach broader audiences, boost brand engagement , and increase sales volume. Mass media in written, spoken, or broadcast forms has a significant impact on the masses.

Commercials on TV, billboards, and social media platforms allow brands to build brand awareness. Companies search for the most effective ways to convey their message when it comes to branding, including sites, social media channels , blogs, and forums. When they find the right type of mass media channel for their businesses, they can communicate their ideas and conduct branding campaigns.

Mass media informs, educates, and entertains people in a wide variety of ways. Brands can educate users to get the most of their products. The majority of companies now use social media platforms, create blog posts on their sites, and launch commercials on YouTube to describe their best features, the problems their products can solve, and provide step-by-step guides.

Over the years, the impact of mass communication has increased drastically because of the improvements made. Books, newspapers, radio, social media platforms, booklets, and streaming services are various forms of mass media.

However, we distinguish four main types of mass media.