At launch, its defining features were the tight limits placed on each post, known at a tweet. Originally, users could only use characters, although that was doubled to in It received its first boost of users at SXSW , when the founders showed all the tweets hitting the network in real-time.
From there, Twitter grew out its userbase to reach over million monthly active users. It added new features, but for the most part has retained the same look and feel of early Twitter, much to the chagrin of shareholders who have wanted Twitter to be more competitive with Facebook. Twitter has branched out into other areas of innovation, such as short-video with Vine or live-video with Periscope, but both were cancelled by Twitter.
And these most active tweeters are much more likely than others to say they post about political issues. Despite the differences between highly active tweeters and those who are less active, other instances show these active users differ only modestly — or not at all — from the rest of the Twitter population. Although prolific tweeters report tweeting about politics with great regularity, their overall partisanship is not out of sync with other Twitter users.
In times of uncertainty, good decisions demand good data. Please support our research with a financial contribution. It organizes the public into nine distinct groups, based on an analysis of their attitudes and values. Even in a polarized era, the survey reveals deep divisions in both partisan coalitions.
Use this tool to compare the groups on some key topics and their demographics. Pew Research Center now uses as the last birth year for Millennials in our work. President Michael Dimock explains why. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.
It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
Pew Research Center does not take policy positions. It is harder for the average Twitter user to reach influencer status than it is for those on the more visual social media channels, such as Instagram and YouTube. There is less of a marketplace for non-celebrity Twitter influencers to match up with companies outside the platforms.
There are still some opportunities for Sponsored Tweets , though. Like all forms of social media, there is no better-targeted Twitter audience than the followers of a highly influential tweeter who matches your target niche. There is even a website called Sponsored Tweets to assist with this matching process although as Penny Hoarder discovered , you do sign away many of your rights, including giving them the rights to update your profile and tweet on your behalf.
The specialist influencer marketing platforms, such as Hypr and Tapinfluence, are another option. As with other social media channels, Twitter influencers get paid more if they have both a high engagement rate and a high number of followers.
Hence they are only interested in somebody with genuine followers who engage in some way with your tweets. Twitter engagement rates are surprisingly low. The average tweeter has an engagement rate of only 0. Twitter engagement is defined as including any Likes, Retweets, Replies, mentions, Follows, Profile clicks, Permalink clicks, Tweet expansion clicks, and Link clicks.
Therefore it is no surprise that most people see only a small percentage of the tweets in their feed, and have no opportunity to interact with most of them. If you are Katy Perry or Justin Bieber, you will, of course, earn considerably higher than what our calculator predicts.
Specialize in and Dominate a Niche 2. Build Your Following Naturally 3. Provide Value to Your Audience 4. Engage With Your Followers 5. What can you do to improve your figures and turn yourself into a Twitter influencer? Twitter influencers know their niche, know their target audience, and know the types of tweets that will enthrall and interest that audience. Donald Trump is a master at this. His tweets tell his supporters what they want to know, while at the same time infuriating his opponents.
That is why we had to decide how much each type of tweet is worth. So, having different platforms in consideration we calculated the average value that it is normally given. We have considered that each type of tweet has a different value and some factors must be applied. These factors are accumulative, so if the same user added a link to that tweet, the value will increase 1.
Remember, that value is what that type of tweet sent by that specific user in that moment is worth in the market, taking as reference pay-per-tweet platforms and the average cost of an impact on Twitter Ads and online and offline advertising.
This value will change if any variable changes: followers, following, lists, etc. What about Lady Gaga and Katy Perry? We have to see their follower number, but also, and most important, their economic value at this moment, those are:.
So apparently Katy Perry wins, she has a higher economic value in the market, this means that we would have to pay them those amounts of money for a regular tweet.
However, we will need to see what type of tweet they will send. If Katy Perry, who has a higher economic value, sends a reply and Lady Gaga a link with a picture the value of the tweet will be different:. Tweet Binder offers the economic value of a Twitter user and the economic value or each tweet he or she sends.
Calculating the economic market value of a tweet is just part of the process of calculating the economic market value of a hashtag. In this case, we have considered that original content is much more valuable than a retweet or a reply a reply is just seen by those who follow both of the users having a conversation.
It is true that most of the hashtag counters are very similar to each other. Each one of them has its features and outstanding aspects. In this case, Tweet Binder is in constant change. We want to cover all your needs.
We have to reinvent the platform everyday to offer the best analysis for you! Tweet Binder offers all the main stats, user rankings, device information, timeline activity.
However, since this summer, Tweet Binder includes completely new data which can not be found on any other platform. The economic market value of the hashtag has come to revolutionize the world of measuring tools. This economic market value of a hashtag comes from many debates and conversations and effort.
We knew we wanted to get it so we spent a lot of time discussing how to get it. The result of all the meetings and talks has been a very valuable fact. As a result, we could draw many conclusions. The economic value of a hashtag can help us to focus much better on our marketing decisions.
The economic value is created by taking into account several criteria. It consists of two values: the value of the user and the value of their tweets. With our own algorithm we can determine the economic market value of any hashtag. This is achieved by calculating the value of each user who has participated and the value of the tweets each of those users have sent. The result is obtained thanks to these two variables. Calculating this economic value of the hashtag seemed straightforward.
However, we had to take into account data extracted from many sources. We dedicated time to find the value that is given in the market to the tweets of each user. We decoded the valuation that was given to each type of tweet.
Moreover, how this relates to the properties of each account. As a result, we saw that it was not the same a person with followers than one who had 1. We also counted Twitter Ads and how much they charge for advertising on their platform.
Through these sources we were able to invent our own formula to calculate the economic value of the hashtag, an account and a tweet. We include all these stats in our reports and they can provide us with more information than we can think of.
Every campaign on Twitter has an economic value. When people use the hashtag of your campaign they are creating impacts for your brand and that has an economic value.
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