It was a radical business model in , but McConnell believed in the power of community, and was passionate about giving women economic freedom. In the years since we were founded, there has been considerable progress in addressing the inequalities that women face. Nonetheless, inequality, discrimination and limiting stereotypes remain widespread.
Gender inequality — in health, in education, in political representation, and in economic participation — persists. We were founded to provide an opportunity to earn and learn — bringing economic freedom for our Beauty Advisers so they can shape their own future. Avon advertisements appeared on television for the first time, including the famous slogan, "Ding Dong, Avon Calling," which was first televised in That same year, Avon opened offices in Venezuela and Puerto Rico, marking its first venture into what would become a very lucrative Latin American market.
It also penetrated the European market in with the institution of Avon Cosmetics, Ltd. Under the leadership of W. Clark was replaced by J. Ewald in , who was followed by W. Hicklin a year later. Under Hicklin, the traditional three-week sales cycle was changed to two weeks to improve sales. The three-week campaign was still used overseas, particularly in Asia, a market which was entered by Avon in through the opening of operations in Japan.
Japan has remained one of Avon's key foreign markets, along with Brazil, Mexico, and the United Kingdom. The s presented Avon with its greatest challenges in the company's history. The company was hit hard by a recession and the mass entry of women into the workforce. The direct-selling system, Avon's innovation and strength, was nearly toppled by social changes that management had not anticipated.
The status of the U. All of these factors converged and led to troubled times--and Avon's eventual restructuring. In response to these hardships, the most visible change Avon made was to become more sensitive to its market.
Sales representatives began to follow women into the workplace, where about 25 percent of Avon's sales are made today, and new businesses such as direct-mail women's apparel were tested.
Changes were also made to the cosmetics product line and its overall pricing, as a result of market studies. Fred Fusee, who had advanced through the manufacturing side of Avon to become its chairman in , was replaced in by David W. Mitchell, whose years with Avon had been spent in marketing. Mitchell worked to solidify Avon's presence in the beauty business via consumer and product research, product development, and promotion.
Avon's image was overhauled to give it a more contemporary appeal, advertising time was more than tripled, and sales were revamped. The Tiffany purchase set the tone for the next decade: diversification through acquisition. This included an ill-fated billion-dollar plunge into the health-care industry, and a later entry into the prestige-fragrance market. Reynolds to become Avon's chairman. Shortly before Waldron's appointment, Avon had purchased Mallinckrodt, a chemical and hospital supply company.
Waldron followed this purchase with the acquisition of Foster Medical Corporation in Initially thriving in the home and health-care equipment field, Foster became the fastest-growing division of Avon.
Just as the company began to celebrate its success, however, Foster was devastated by Medicare cost-containment efforts. At the same time, Tiffany's profits were steadily declining--in part because customers had become alienated by the introduction of lower-priced merchandise--and the Tiffany subsidiary was sold in Avon then tried to focus on health care for the elderly with the acquisitions of the Retirement Inns of America and The Mediplex Group, both of which were nursing home operations.
The company changed its name to Avon in in honor of Shakespeare's hometown, Stratford-on-Avon. Avon's direct-marketing system was developed by Mrs. Albee in It was the first of its kind.
As Mrs. Albee sold perfumes door-to-door, she recruited a team of saleswomen. Direct-marketing offered women a chance to work outside the home in an era when they had few opportunities to do so. The company's first catalog appeared in with no illustrations. The first full color catalog was issued in Avon's first product was the Little Dot Perfume Set. From bringing them economic freedom so they can shape their own future to speaking up and speaking out on issues that matter to our communities, we support the causes that matter most to allow women to lead safe and healthy lives.
We believe that a better world for women is a better world for all. To find out more about how we support women click here. Our team of talented scientists pair beauty with scientific innovation to bring you our pioneering brands and products. We recognise the part we must play in addressing the challenges we all face such as rapid climate change and shifting our business towards circularity and regeneration.
Together, we strive to make a positive impact: reduce our environmental impact, create responsibly sourced products, end animal testing and leave the world better than we found it. To find out more about the work we're doing click here. Together, Natura, Avon, Aesop and The Body Shop form the fourth largest beauty group in the world, with a global family of 40,employees in over countries.
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