In , Joe had an unlikely savior in Star Wars. The sci-fi flick and the collectables it spawned rekindled America's appetite for action figures, so Hasbro reintroduced a scaled-down line of G.
Joes to try and capitalize on the trend. Instead of a single character, there was an entire battalion of G. Joes, each given signature weapons, backstories and code names like Scarlett and Snake Eyes. Joe: A Real American Hero.
Cobra operatives got action figures, too. Joe was also made into video games for early Atari and Commodore game platforms and as a comic-book series published by Marvel from to This won't even be G. Joe: The Movie went straight to video in Er ist die erste nicht G.
I Joe-typische Figur des Adventure Teams. JOE im amerikanischen Fernsehen erscheinen. Joe: Cobra Strike for the Atari wird als erstes G. Hasbro verwandelt G. Sie ist enorm erfolgreich. Die Abenteuer von G.
JOE Actionfigur. Within two years, G. The key characteristic driving its popularity was the 19 points of articulation and high-quality assembly. The company strictly prohibited the term and refused to sell their action figure to any retailer that used it. The patented designs also placed a premium on safety, durability and cost-effective manufacturing. It was important, for example, that no metal springs were used in the assembly and that different heads could be used on the same figure — thereby creating product variability while keep manufacturing costs low.
The original four G. Joe figures, representing each branch of the military image: toy history. Each figure came with basic fatigues, boots, cap and dog tag, while the packaging enticed children with images of other uniforms and accessories. Luckily for Hasbro, fate intervened and early production errors gave the first G.
Joes a facial scar and an inverted thumbnail. These design flaws became the signifying marks of the true Hasbro G. Joe and helped Hasbro pursue cases of infringement. Joe, though, has been around since At the time of his debut, Joe mirrored the culture of the nation—just like Barbie did in Joe was a role model to generations of children and a boon to Hasbro, the toy company who produced him. But he was also in a constant struggle.
In the early s, there were no male toy figures popular with boys. When inventor Stan Weston approached Hasbro in with an idea for a inch military figure for boys, the company turned him down. At the time, Hasbro made color-by-number sets and Mr. Potato Head. He showed the models to Hassenfeld when he got back, and Hassenfeld loved them. Joe was officially a go. But first, the toys needed a name, and a fitting marketing campaign. No boy would want to play with a doll, they figured. He needed an "action figure.
Hasbro introduced Government Issue Joe in The name was inspired by the film The Story of G. Joe , starring Robert Mitchum. Suddenly, war-centric toys were less appealing, at least to the parents holding the purse strings. In order to keep Joe on shelves and at the forefront of the market, he was rebranded as an adventurer, and the toy series was fittingly renamed The Adventures of G.
His bio was changed to reflect his new ambitions: After an honorable discharge, Joe committed himself to more peaceful action, shifting his attitude radically from warrior to peacenik to mirror the new political climate. Rather than fighting in wars, he joined the counterculture movement and fought ecological disasters and wild animals.
In , G. Joe was restyled once again and the line was renamed G. Joe Adventure Team. Joe was still a tree-hugging world traveler, but now he had lifelike hair, eyes that could shift from side to side, and Kung-Fu Grip, which allowed him to actually hold his weapons and grip ropes to climb a mountain or swing from a tree. Pictured on the packaging, illustrations inspired rescue raft or flying missions, firefighting, and even encouraged kids to seek out the abominable snowman.
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